DPI W6

October 28, 2024

DIGITAL PHOTOGRAPHY & IMAGING GCD 61204

28/10/2024 Week 6

WANG JINYI / 0374697

Bachelor of Design (Honours) in Creative Media

GROUP 5

Week 6: Poster Design

Abstract: This article delves into seven fundamental principles of poster design: emphasis, balance and alignment, contrast, repetition, proportion, movement, and white space. Understanding and applying these principles enables designers to create visually compelling and effective works.

Emphasis: This principle highlights the most crucial aspects of a design, guiding the viewer's attention to what matters most. Techniques such as size, color, and placement can enhance emphasis, ensuring key messages are immediately noticed.
Contrast: Utilizing contrast not only enhances the visual appeal but also clarifies the distinctions between various elements. By playing with colors, shapes, and sizes, designers can create a dynamic interplay that draws the eye and reinforces important information.
Repetition: Consistency is vital in design. Repetition of certain elements—like colors, fonts, or shapes—creates a sense of unity and coherence. This principle helps establish a recognizable theme, making the overall design more memorable.
Proportion: This principle involves the visual relationship between elements within the design. By considering the size and weight of each component, designers can create a balanced layout that feels harmonious and structured.

Exercise. PROJECT 1B - PART 2: Recoloring Black and White
EXERCISE 1
Brush over the face

Exercise 2

Reflection:
Experience：I imported the materials provided by the instructor into Photoshop and used the selection tool to outline the shape of the hair. In the "Select and Mask" feature, I made precise adjustments before adding a solid color based on the hair color from the provided materials. I applied this method sequentially to complete the entire design.
Observations：In addition to the technique suggested by the instructor, I discovered several other tools that can achieve similar effects, such as brush fills and the magnetic selection tool. These tools offer greater flexibility and creative possibilities.
Findings：I learned how to effectively fill colors in Photoshop and gained proficiency in using color blocks. These skills have made my design process much smoother and more intuitive.