Advanced Typography: Final Compilation & Reflection

21.04.2025 - 22.07.2025 ( Week 1 - Week 14)

WANG JINYI / 0374697

GCD61004 / Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University

Final Compilation & Reflection

TABLE OF CONTENT

INSTRUCTIONS

FINAL OUTCOME


LINKS TO BLOG



INSTRUCTIONS

Fig 1.1 Advanced Typography Module Information Booklet PDF

FINAL OUTCOME

Task 1/ Exercises: Typographic Systems (Week 1- Week 4)


Fig 2.1 Axial System, Week 1 （23/04/2025）

Fig 2.2  Radial System, Week 1（23/04/2025）

Fig 2.3  Dilatational System, Week 1（23/04/2025）

Fig 2.4  Random System, Week 1（24/04/2025）

Fig 2.5 Grid System, Week 1 （25/04/2025）

Fig 2.6 Modular System, Week 1 （25/04/2025）

Fig 2.7  Transitional System, Week 1（24/04/2025）

Fig 2.8  Bilateral System, Week 1 （27/04/2025）

  Fig 2.9 Typographic System Final PDF, Week 1 （27/04/2025）

Fig 2.10 Typographic System Final PDF（Grid/ Baseline），Week 1（27/04/2025）

Fig 2.11 Finalized Poster JPG, Week 3 (06/05/2025)

Fig 2.12 Finalized Poster PDF, Week 3 ( 06/05/2025)

Task 2(A)/ Key Artwork (Week 5-Week 8)

Fig 3.1.1 Black wordmark on white background, Week 6

Fig 3.1.2 White wordmark on black background, Week 6

Fig 3.13 Colour Palette, Week 6

Fig 3.1.4 Wordmark in lightest shade of colour palette on darkest shade of colour palette, Week 6

Fig 3.1.5 Wordmark in actual colours on lightest shade of colour palette, Week 6

Fig 3.1.6 Key Artwork Animation, Week 6

Fig 3.1.7 Task 2A PDF Compilation, Week 6

Task 2(B)/ Collateral

Fig 3.2.1 BNW Photo, Week 7

Fig 3.2.2 Pattern expansion 1, Week 7

Fig 3.2.3 Pattern expansion 2, Week 7

Fig 3.2.4 Collateral 1, Week 7

Fig 3.2.5 Collateral 2, Week 7

Fig 3.2.6 Collateral 3,  Week 7


Fig 3.2.7 Colour Palette, Week 7


Fig 3.2.8 Instagram Feed Design Layout, Week 7


Instagram Link：https://www.instagram.com/studiojinyi?igsh=MXQ3Y21nY3RuYTBjeQ==


Fig 3.2.9 Screenshot  of Instagram page, Week 7


Fig 3.2.10 Task 2B PDF Compilation, Week 7

Task 3/ Type Exploration and Application (Week 8-Week 13)

Click here to download AESTHETICA fonts

Fig 4.1 Finalized letterforms PDF, Week 12 (11/07/2025)

 
Fig 4.2 Font Presentation 1, Week 12 (11/07/2025)


Fig 4.3  Font Presentation 2, Week 12 (11/07/2025)

Fig 4.4  Font Presentation 3, Week 12 (11/07/2025)

Fig 4.5 Font Presentation 4, Week 12 (11/07/2025)

Fig 4.6 Font Presentation 5, Week 12 (11/07/2025)

Fig 4.7 Font Presentation Compilation PDF, Week 12 (11/07/2025)

Fig 4.8 Font Application 1, Week 12 (11/07/2025)


Fig 4.9 Font Application 2, Week 12 (11/07/2025)


Fig 4.10 Font Application 3, Week 12 (11/07/2025)


Fig 4.11 Font Application 4, Week 12 (11/07/2025)


Fig 4.12 Font Application 5, Week 12 (11/07/2025)

Fig 4.13 Font Application Compilation PDF, Week 12 (11/07/2025)

Fig 4.14 Font Application 1: Honor Talents Awards 2025, Week 13 (17/07/2025)

Fig 4.15 Font Application 2: Honor Talents Awards 2025, Week 13 (17/07/2025)

Fig 4.16 Font Application 3: Honor Talents Awards 2025, Week 13 (17/07/2025)

Fig 4.17 Font Application Honor Talents Awards 2025 PDF, Week 13 (18/07/2025)

REFLECTION

Experience

Through these three tasks, I learned so much about typography and how it works in design. In Task 1, I studied typographic systems and learned how alignment, hierarchy, and rhythm create clear structure. In Task 2, I designed a personal wordmark based on my identity, which taught me how type can reflect personality. For Task 3, I created my own font called Aesthetica. Compared to last semester, when I only designed a few letters, finishing a whole working font feels like a big achievement.

Observation

I noticed that small changes can make a big difference in how a font looks and feels. Adjusting stroke weight and spacing changed the tone of my design from flat to more elegant. Using grids and reference lines helped me keep letters consistent in height and width. I also learned that punctuation and numbers need the same care as letters so the whole set looks like one family. Applying Aesthetica to real products made me understand how fonts work in real life, not just on a design board.

Findings

The biggest thing I learned is that type design is about consistency and patience. It is not only about making letters look nice but also about making them work together as a system. Planning things like x-height, baseline, and proportions early makes the process smoother. This project also showed me that fonts can express personality when designed with meaning. Aesthetica represents elegance and simplicity, and that idea guided my design choices. In the end, I feel proud because I created something functional that can be used in real designs.




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