Typography/ Final Compilation & Reflection

17/12/2024- 24/12/2024 (Week 13 — Week 14)

WANG JINYI/ 0374697

Bachelor of Design (Hons) in Creative Media 

Final Compilation & Reflection

INSTRUCTIONS

Task 1: Exercises

Task 2: Typographic Expression & Communication

Task 3: Type Design & Communication 

TASK 1: EXERCISES

23/09/2024 - 28/10/2024 (Week 1 - Week 5)

Exercise 1 -- Type Expression

Fig 1.1 Type Expression (JPEG)（8.10.2024）

Fig 1.2 Type Expression (PDF)( 8.10.2024)

Fig 1.3 Animated Type Expression of Jump (15.10.2024)

Exercise 2 -- Text Formatting

Fig 1.4 Text Formatting Final (JPEG) (22.10.2024)

Fig 1.5 Text Formatting Final (PDF) (22.10.2024)

Fig 1.6 Text Formatting Final with Grid (JPEG) (22.10.2024)

Fig 1.7 Text Formatting Final with Grid (PDF) (22.10.2024)

FINAL Text Formatting Layout

HEAD LINE

Typeface：Bembo Std

Font/s: Bembo Std

Type Size/s: 40 pt
Leading: 36 pt
Paragraph spacing: 0

BODY

Typeface：ITC Garamond Std
Font/s: ITC Garamond Std

Type Size/s: 10 pt
Leading: 12 pt
Paragraph spacing: 0 pt
Characters per-line: 57
Alignment: left justified

Margins: 20 mm top, left + right + bottom
Columns: 2
Gutter: 10 mm

Task 2 Typographic Exploration & Communication 

28/10/2024 - 5/11/2024 (Week 6 - Week 7)

Fig 2.1 Task 2 Final Outcome (JPEG)(05.11.2024)

Fig 2.2 Task 2 Final Outcome (PDF)(05.11.2024)

Fig 2.3 Task 2 Final Outcome with Grid (JPEG)(05.11.2024)

Fig 2.4 Task 2 Final Outcome with Grid (PDF)(05.11.2024)

HEAD
Font/s: Bodoni Std Bold Italic

Leading: - 
Type Size/s: 185pt / 125pt/ 130pt / 60pt 
Leading: -
Paragraph spacing: - 

BODY
Font/s: Bembo Std  (Body Text)/ (Heading)

Type Size/s: 12pt (Body Text)/ 14pt (Heading)
Leading: 11.5pt (Body Text)/ 13.5pt (Heading)
Paragraph spacing: 11.5pt
Characters per-line: 56

Margins:  10 mm top, 10 mm left + 10mm right + 10mm bottom

Columns: 4
Gutter: 4.223 mm

Task 3 Type Design & Communication 

05/11/2024 - 17/12/2024 (Week 8 - Week 13)

Download Font link：https://drive.google.com/file/d/1obnUCpEQCqpzkNnYJVwJSyLHWScWeCsD/view

Fig 5.1: FontLab Screenshot (10.12.2024）

Fig 5.2, Final Task 3A: Type Design and Communication "Aether" JPEG (10.12.2024）

Fig 5.3, Final Task 3A: Type Design and Communication "Aether" PDF (10.12.2024）

Fig 5.4: Final Poster JPEG (10.12.2024）

Fig 5.5: Final Poster PDF (10.12.2024）

REFLECTION

Experience:

Throughout these 14 weeks, I gradually moved from being a total beginner to finally getting a grasp on the basic techniques and design principles of Adobe, which has been exciting for me. Typography was, without a doubt, the most time-consuming module. Nevertheless, I enjoyed the challenge that each project posed. I experienced different aspects of typography with each task, which enabled me to improve my skills all the time. The feedback I received from Ms. Vitiyaa on a weekly basis was vital to my design process. Her guidance helped me realize what the design objectives of each project were.Throughout this module, I found it very fulfilling, and I cannot wait to implement what I have learned in future projects.

Observation：

I have come to realize the importance of unity in design. A cohesive and harmonious design provides a more comfortable visual experience for the audience, while striving for excess can lead to a loss of balance. This process has taught me the principle of moderation, emphasizing the significance of maintaining balance and harmony in design.

Discovery:

I discovered that design is a profound discipline; it is not merely about free expression but requires thoughtful consideration from various perspectives, experimentation, and reference-seeking. Additionally, a solid foundation of knowledge and understanding of terminology can significantly enhance my judgment and creativity throughout the design process, enabling me to communicate design concepts more effectively and ultimately achieve higher-quality outcomes.