Task 3: Development & Design

Week 5-Week 7（01.03.2025-15.03.2025）

WANG JINYI （0374697）

Design Principle/ Bachelor of Design (Honours) in Creative Media

Task 3- Development & Design

Table of Content :

1. Lectures

2. Instructions

3. Task 3

4. Feedback

Lecture

Week 5-7

No Lecture Material.

Instructions

MIB for Bachelors of Design (Honours) in Creative Media | The Design School at Taylor's University 2025

Task 3

Recap

For this task, we will create a design based on the ideas created in Task 2, where we will develop the design concept of our choice by exploring color, composition, etc., coming up with the final design that utilizes our knowledge of design principles, and a 200 word rationale description and explanation of our design choice.

Fig.1 The Night Watch

Artist: Rembrandt van Rijn
Year: 1642
Size: 363 cm × 437 cm
Medium: Oil on canvas
Collection: Rijksmuseum, Amsterdam, Netherlands
Image Source: here

Looking back at Task 2, I sketched three possible ways to improve The Night Watch, even though it is already a masterpiece. After consulting, I decided to go with the first idea: color contrast.

Fig. 2 Rough Sketch

I started by drawing a rough layout on paper, using a highlighter to mark the light sources and illuminated areas. Then, I moved to Procreate and created a more detailed sketch, using bolder colors to better showcase the contrast.

Fig. 3 Sketch 1

After consulting with my lecturer, I decided to change the composition. The original Night Watch uses a fairly level, eye-level arrangement where all the figures line up on a horizontal plane. I chose a more top-down (bird’s-eye) angle instead, giving the viewer a “god’s eye view.” This perspective heightens the guard’s imposing presence and delivers a more dramatic visual impact.

Fig. 4 Improved Sketch & Color Study

In the original version, the flag was positioned further back. I moved it to the top left corner to make it part of the composition. I accentuated the depiction of the two foreground figures, and the light and color contrast were stronger. Their gestures and body language feel more alive, making the scene more intense. The little girl in the original wasn't the main focus, but I made her more visually striking by adjusting the lighting and colors. Her bright costume contrasts with the dark background and enhances the expressiveness of the story.

Fig. 5 Final Artwork

I made the background more abstract and loose, creating an atmospheric effect without distracting from the main characters. I also added cool tones to the shadows to create a stronger contrast between light and dark, adding depth. The background crowd has a dynamic blur effect, making the scene feel more vivid and dynamic. By tweaking perspective, lighting, and color, I aim to create a more immersive and expressive version of the classic piece.

PDF Final Artwork

Clip. 1 Progress record

Feedback

After completing the first colored draft, I fell into a trap—I was not truly reinterpreting the original piece in my own way. Instead, I was merely optimizing the existing composition. My instructor pointed out that this was not enough; I needed to approach the work with my own artistic perspective and make more significant changes.

After the second draft, my instructor was satisfied with the revised version and suggested that I just refine some details to complete it.